Freddie Mac: Boomer Opportunity

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Posted To: MND NewsWire

Instead of writing off citizens in their golden years – or in this case semi-golden – Dave Lowman suggests lenders view them as a business opportunity . Unlike their own parents who, by age 55 were moving toward retirement and into senior living communities, the Baby Boomers are a vibrant, confident generation who are living longer and are definitely on the move.” Lowman, an executive vice president for Freddie Mac’s Single-Family business, writes in the company’s Executive Perspectives blog that there are 67 million home owning Baby Boomers, part of the second largest generation in history. They constitute only one quarter of the U.S. population but they own two-thirds of its housing wealth. The housing industry needs to better understand this cohort, he says, because the decisions they make…(read more)

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