LOS, Customer Retention Products; Events and Training; Amazon’s Partnership

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Posted To: Pipeline Press

Today, in Utah, it is either Pie & Beer Day, or Pioneer Day, I can never remember which. Words are funny things. How about “partners,” as in Amazon’s new TurnKey program which partners with Realogy Holdings Corp. (Better Homes and Gardens Real Estate, Coldwell Banker, CENTURY 21, Sotheby’s International Realty and ERA Real Estate)? The initiative matches up potential homebuyers, using the Amazon portal, with a local Realogy agent… If the consumer purchases a home with that agent, they receive up to $5,000 worth of Amazon Home Services (in gift card form) and smart home products (delivered directly to their new property). Which begs the question, “Why would Amazon ever want to start its own mortgage company when it can partner with an existing lender…(read more)

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